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Blog

Athletes to Watch in PyeongChang

Three of Our Favorites at the 2018 Winter Olympic Games

Whether you’re watching the 2018 Winter Olympics live in PyeongChang or organizing Olympic-themed parties at home, you likely have your picks for who will take home coveted gold, silver and bronze medals.

With our Nordic roots, the Winter Olympics are always exciting for the SWIMS team. We’ll be glued to our televisions for the duration of the games and are especially excited to watch these three teams and athletes. They not only embody the Olympic spirit, but the modern good life as well.

Aksel Lund Svindal
If there’s a better example of an athlete committed to living the modern good life than World Cup alpine ski racer Aksel Lund Svindal, we’ve haven’t met him. Often called the best Norwegian skier ever, Svindal is the competitor to watch in downhill, super-g, and combined downhill/slalom event. Winner of eight World Championship medals, three Olympic medals, two overall World Cup titles, and 28 World Cup races, Svindal’s charisma both on and off the slopes has earned him endorsement deals with Audi, Red Bull and Prada. Need more to love? Svindal is currently working on the launch of a new sustainable fashion brand, >A (Greater Than A).

Marcel Hirscher
Austrian World Cup alpine ski racer Marcel Hirscher, the first male skier to win six overall World Cup titles, is already a legend at age 28. Hirscher says he plans to retire by age 30, making the 2018 Olympic Games in PyeongChang a potential career-defining moment for the world-champion skier. With sponsorships from Audi, Under Armour, Ski Austria and more, this athlete to watch plans to end his career in style – by taking home a gold medal. Harness your inner Olympian by listening to “Best Time,” a song composed by Hirscher who puts his love of the sport above all else.

Norway’s Curling Team
Expert on-ice curling maneuvers isn’t the only reason we can’t take our eyes off of Norway’s curling team. The team’s playful fashion sense, both on and off the ice, is once again bringing style to the Olympic games. The team first debuted their now-famous patterned curling pants at the 2010 games in Vancouver, where they brought home a silver medal. In PyeongChang, they’ll be sporting bright abstract-art-inspired uniforms loud enough to complement the rumble the team plans to make as they pursue the gold

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